I’ve talked a lot about the risks and constant hustle of using social media to market your business. Having been in the digital marketing space for over 15 years, I’ve seen the constantly changing tides of social media marketing. Companies are coming and going, changing their policies with no regard for the businesses that they kill in the process.
Email, on the other hand, is completely different. No one company owns Email; in fact, Email itself is actually older than the internet. No matter how many social media companies come and go, Email has always been and always will be the most reliable way to reach customers.
Email marketing is the foundation for any online marketing strategy. Email isn’t the sexy new network that is here today and gone tomorrow. It is the boring, old, reliable workhorse that everyone turns to when they need to get the job done.
Email is the backbone of every other communication method. Think about it: When you create an account on whatever the new social media app of the month is, you’re using Email to do it. And when you need to reset your password, where do they send it? They send the most reliable way they can: Email.
Nearly every business uses Email as its primary communication tool. Everyone is used to using Email at work and school and has come to trust it far more than any other way of communicating, especially with all the privacy issues that have plagued social media in recent years.
Email is the go-to communication for all things transactional and eCommerce. Think about it, when you buy something online or even in stores these days, they send your payment receipt to your Email. No one sends a Facebook messenger receipt. And if you use paperless billing or bank statements, those documents are sent by Email. Not Facebook, not WhatsApp, not Instagram.
This is why email marketing has the highest ROI out of any online marketing channel.
A recent study has shown that email marketing returns $42 for every $1 spent, an astounding 4,200% ROI. Every online coach, trainer, or guru uses Email as their primary marketing tool.
Think of anyone you follow that teaches business and success, whether it’s crypto, online marketing, forex, or MLM. I bet 90% of the time, when you buy from them, it’s from a marketing email that you received. And think about the last time you may be clicked on one of their social media ads. What is the first thing you see the gurus doing?
It’s probably a small webpage asking for your email address.
They do it because they know the secret: Email works better than any other sales method. It’s the backbone of any online marketing business. And while social media gets harder over time…
Email marketing only gets easier and more profitable. It’s been the most reliable way to reach customers for the last 30 years, and it will continue to be the most reliable way for the next 30.